Some of Our Best Known Technology Clients
Blue’s Technology Industry Expertise
Blue Research combines custom market research expertise with over 15 years of technology industry background. Our staff has been ‘in your shoes’ by having worked in the technology industry’s leading companies prior to joining Blue. We provide pragmatic and unbiased business recommendations based on research findings complemented by industry knowledge.
Value add
Our unique IT industry and research expertise delivers value by providing:
- Practical insights into your specific growth markets and your targeted customers to gain competitive advantage
- Unbiased business recommendations to align your internal and external stakeholders
- Sound advice based on hard facts, not opinions nor generic IT industry trends
Technology audiences & research methods
Our technology clients use research to make business decisions for:
- Hardware
- Devices
- Software
- Partner programs
- Systems
- Services offerings
Research respondents include IT managers, gamers, VARs, consumers, ISVs, CE users and more.
Depending on your project’s objectives and timeframe, we will use focus groups, executive interviews, ethnography, online surveying, central location testing or computer aided telephone interviews. Your business objectives define our research approach.