Some of Our Best Known Healthcare Clients
Blue’s Healthcare Industry Expertise
For nearly 20 years, we have been leading innovative research to improve the delivery of healthcare, advance reimbursement models as well as bring to market solutions that help employers and people improve health and wellbeing. Our staff are thought leaders in this industry; Paul Abel, Ph.D. is adjunct Professor of Marketing at the School of Medicine at OHSU. Cecile Bos previously served as Marketing Director for cutting edge health and wellness devices. Blue delivers the most practical and implementable ideas based on solid research and healthcare industry expertise.
Value add
Our unique healthcare background and research expertise deliver value by providing:
- Practical insights for your specific healthcare offering, targeting appropriate audiences in particular regions
- Unbiased business recommendations for efficient decision making through stakeholders alignment
- Larger and faster customer adoption through the development of more compelling health solutions
Healthcare audiences & research methods
Our healthcare focused clients use custom research to make business decisions for:
- Medical equipment
- Medical coverage
- EHR
- Monitoring Devices
- Health systems
- Services offerings
Research respondents include patients, clinicians, IT and non-IT decision makers, nurses, primary care physicians, family caregivers, mature adults, assisted living facilities administrators, cardiologists and other medical specialists, VARs, ISVs, IHVs and more.
Depending on your project’s objectives and timeframe, we will use focus groups, executive interviews, ethnography, online surveying, central location testing or computer aided telephone interviews. Your business objectives define our research approach.