News and Events

October 12, 2009
Paul Abel, Ph.D. presents “How’s and Why’s of Market Research” at the Oregon Technology Business Center (OTBC).

August 2009
Blue Research’s tag line When you can’t afford to be wrong® becomes a registered service mark.

July 2009
Blue Research opens up a new location in San Diego, CA.

April 16, 2009
Cecile Bos moderates the Software Association of Oregon (SAO) April event: “Winning Game Plans for 2009”

January 2009
Paul Abel, Ph.D., moderates Oregon Bioscience Association (OBA) event’s “Surviving the Current Market: insights for succeeding in biotech.”

This highly interactive discussion focuses on current challenges and market conditions that impact the bioscience and pharmaceutical industries. The intent is to learn how to better cope and prosper in uncertain times. Panelists are:
Peter Smith, Director of Strategic Development, Biotronik
Bill Newman, Managing Director Northwest Technology Ventures
Lewis Nashner, Founder of Neurocom International, Inc.

Summer 2008
Paul Abel, Ph.D., teaches Health Care Marketing at Oregon Health & Science University (OHSU), School of Medicine

This course exposes healthcare managers to marketing fundamentals and how they are/can be applied in healthcare organizations. Course content covers essential marketing tools and demonstration of their application in the healthcare environment through case studies and guest speakers. This course requires students to: obtain a working knowledge of marketing fundamentals; demonstrate critical thinking skills to construct logical data-driven arguments in support of their marketing plan; and learn the nuances of healthcare marketing and the role it plays in various types of healthcare organizations. After completion students are able to: understand marketing's role within healthcare organizations; create and launch customer-driven products and services; and critically analyze & improve effectiveness of marketing campaigns.

March 2008
Paul Abel, Ph.D. presents Software Association of Oregon (SAO) event: “Go to Market Best Practices - How well do you know your customer? Do you REALLY know your customer?”

Highly successful businesses, products and services have one thing in common; they provide their customers what the customer wants and how and when the customer wants it delivered. Understanding unmet needs in the market may be necessary, but is not sufficient for success. In the launch of new products and new businesses the rule of thumb is 90% will fail within 1-2 years of launch. So how can you truly understand and drive the voice of the customer within your organization? How do you maximize your chances for success? What questions are essential to ask during each stage of product development? How can you get answers without spending a fortune on 'formal' market research?

June 2007
Paul Abel, Ph.D., is a panelist for the American Electronics Association (AeA) session on “How Companies Respond to Employee Survey Results: Translating Feedback Into Profits”

Successful business leaders want to achieve and sustain high levels of performance. Yet, many of the opportunities to improve organizational performance are missed because they aren’t communicated! Employee surveys fill this gap by tapping the invaluable knowledge of your entire staff and, if acted on responsibly by company management, can translate directly to an improved bottom line. So what are the keys to running a successful employee survey program, and how can you leverage it into a process of continuous improvement? A panel of industry experts will share their perspectives, insights, and lessons learned from their own experiences with employee survey programs, and help you understand how to turn employee feedback into profits at your organization. Panelists include:

Paul, Abel, Ph.D., Managing Partner, Blue Research
Treasure Bailey, Sr. Director HR Operations, Tektronix, Inc.
Lois Brooks, HR Director, WebTrends

October 2006
Paul Abel, Ph.D. presents Open Technology Business Center (OTBC) ’s “Look Before You Leap: Entrepreneur Guide to Market Validation”

Attendees of this event learn market validation techniques, review local case studies and receive practical and useful advice

Videos

Some research challenges we deal with so you never have to experience them.

The Pressured Manager

The Clueless Moderator

The Professional Participant