News
January 2012
Blue Research in the Press
BizReport and PR Web have picked up the latest findings from the Blue Research study conducted for Janrain on Social Login trends.
For the full articles, click
Janrain: 4 of 5 consumers say website registration 'annoying' BizReport
or
Research Reveals Consumers Increasingly Interested in Social Login ... PR Web
September 2011
Blue Research Receives 2011 Best of Portland Award
U.S. Commerce Association’s Award Plaque Honors the Achievement
NEW YORK, NY, September 11, 2011 -- Blue Research has been selected for the 2011 Best of Portland Award in the Marketing Consulting Services category by the U.S. Commerce Association (USCA).
The USCA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
July 2011
Blue Research is currently working on the following projects:
- Cloud computing competitive analysis
- Retail point of sale market audit
- Employee satisfaction study
- Ambulatory care positioning study
- Healthcare providers competitive analysis
- IT channel program offering positioning
- Customer satisfaction
- Apps portal competitive analysis and market audit
- Business association benefit offering testing
- Ad campaign testing (print, web, packaging)
March 2011
Blue Research is a Showcase Sponsor at Intel® Solutions Summit (ISS) in Las Vegas. ISS is Intel's largest channel event where its top channel members get a chance to hear the latest industry and Intel news, attend courses on new technologies, Intel products and channel programs. It is also an opportunity for attendees to meet with a number of other Intel channel partners and Intel's executives.
September 2010
Paul Abel, PhD, from Blue Research teaches Healthcare Marketing as part of OHSU's Healthcare Management Program.
As the US healthcare industry evolves with government, employers and patients exerting more influence on the delivery of healthcare, knowing how to effectively apply marketing principles in realistic management situations becomes increasingly important. To succeed in this market it is becoming an imperative to effectively understand the wants and needs of the 'customer' and deliver products and services that efficiently deliver value, as defined by the customer.
This course is specifically designed to provide students an understanding of marketing principles through practical, hands-on application in the healthcare industry, complemented by carefully selected case studies, discussions, videos, presentations from leading executives and textbook readings. In addition, students will have the opportunity to directly apply the tools learned in this course in the creation of a marketing plan with fellow classmates.
The overall objective of this course is to help students understand through experiential learning both the value of marketing and how to effectively apply marketing principles in the healthcare industry.
August 2010
Cecile Bos from Blue Research keynotes at Intel’s Channel Alliance Summit with Healthcare IT: A behind the scene look at medical practices that have adopted, and those who have not, EHR (Electronic Health Records).
July 2010
Cecile Bos from Blue Research attended CommNexus Wireless Health Headliner at Qualcomm HQ in San Diego. Three key healthcare system stakeholders shared their views on the latest healthcare reform, healthcare in 10 years and the changing role of the consumers. For a summary of what Don Casey, CEO of the West Wireless Health Institute (first, not-for-profit, wireless health focused research institution), Mike Murphy, CEO of Sharp HealthCare, a $2B hospital/healthcare system and Dave Schlotterbeck, CEO of CareFusion, a $5B medical device manufacturer had to say on those pertinent topics, email Cecile at cecile@blue-research.com
May 2010
Blue launches a refreshed web site. Please send us a candid note at info@blue-research.com to tell us what you think of it.
April 2010
Blue Research is selected by SAIF, Corp (Oregon's largest workers' compensation insurance provider) as its new research agency.
April 5, 2010
Paul Abel from Blue Research presents "Conducting Market Research" a real-world revelation of what it takes for companies to source impactful custom research. Event held at Oregon Technology Business Center (OTBC).
July 2009
Blue Research turns 5 and announces a new logo
October 12, 2009
Paul Abel, Ph.D. from Blue Research presents “How’s and Why’s of Market Research” at the Oregon Technology Business Center (OTBC).
August 2009
Blue Research’s tag line When you can’t afford to be wrong® becomes a registered service mark.
July 2009
Blue Research opens up a new location in San Diego, CA.
April 16, 2009
Cecile Bos from Blue Research moderates the Software Association of Oregon (SAO) April event: “Winning Game Plans for 2009”
January 2009
Paul Abel, Ph.D., from Blue Research moderates Oregon Bioscience Association (OBA) event’s “Surviving the Current Market: insights for succeeding in biotech.”
This highly interactive discussion focuses on current challenges and market conditions that impact the bioscience and pharmaceutical industries. The intent is to learn how to better cope and prosper in uncertain times. Panelists are:
Peter Smith, Director of Strategic Development, Biotronik
Bill Newman, Managing Director Northwest Technology Ventures
Lewis Nashner, Founder of Neurocom International, Inc.
Summer 2008
Paul Abel, Ph.D., from Blue Research teaches Health Care Marketing at Oregon Health & Science University (OHSU), School of Medicine
This course exposes healthcare managers to marketing fundamentals and how they are/can be applied in healthcare organizations. Course content covers essential marketing tools and demonstration of their application in the healthcare environment through case studies and guest speakers. This course requires students to: obtain a working knowledge of marketing fundamentals; demonstrate critical thinking skills to construct logical data-driven arguments in support of their marketing plan; and learn the nuances of healthcare marketing and the role it plays in various types of healthcare organizations. After completion students are able to: understand marketing's role within healthcare organizations; create and launch customer-driven products and services; and critically analyze & improve effectiveness of marketing campaigns.
March 2008
Paul Abel, Ph.D. from Blue Research presents Software Association of Oregon (SAO) event: “Go to Market Best Practices - How well do you know your customer? Do you REALLY know your customer?”
Highly successful businesses, products and services have one thing in common; they provide their customers what the customer wants and how and when the customer wants it delivered. Understanding unmet needs in the market may be necessary, but is not sufficient for success. In the launch of new products and new businesses the rule of thumb is 90% will fail within 1-2 years of launch. So how can you truly understand and drive the voice of the customer within your organization? How do you maximize your chances for success? What questions are essential to ask during each stage of product development? How can you get answers without spending a fortune on 'formal' market research?
June 2007
Paul Abel, Ph.D., from Blue Research is a panelist for the American Electronics Association (AeA) session on “How Companies Respond to Employee Survey Results: Translating Feedback Into Profits”
Successful business leaders want to achieve and sustain high levels of performance. Yet, many of the opportunities to improve organizational performance are missed because they aren’t communicated! Employee surveys fill this gap by tapping the invaluable knowledge of your entire staff and, if acted on responsibly by company management, can translate directly to an improved bottom line. So what are the keys to running a successful employee survey program, and how can you leverage it into a process of continuous improvement? A panel of industry experts will share their perspectives, insights, and lessons learned from their own experiences with employee survey programs, and help you understand how to turn employee feedback into profits at your organization. Panelists include:
Paul, Abel, Ph.D., Managing Partner, Blue Research
Treasure Bailey, Sr. Director HR Operations, Tektronix, Inc.
Lois Brooks, HR Director, WebTrends
October 2006
Paul Abel, Ph.D. from Blue Research presents Open Technology Business Center (OTBC) ’s “Look Before You Leap: Entrepreneur Guide to Market Validation”
Attendees of this event learn market validation techniques, review local case studies and receive practical and useful advice