Success Stories
Social Sign-in is In
In the recent Social Identity study conducted by Blue Research and released by Janrain, 75 percent of consumers take issue with being asked to register on a website. The research study is the first of its kind to understand consumer perceptions and attitudes about using social identities across the Web and the impact it has on purchase behavior and brand loyalty.
Blue News
January 2012
Blue Research in the Press
BizReport and PR Web have picked up the latest findings from the Blue Research study conducted for Janrain on Social Login trends.
For the full articles, click
Janrain: 4 of 5 consumers say website registration 'annoying' BizReport
or
Research Reveals Consumers Increasingly Interested in Social Login ...PR Web
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